To increase our conversions, we need to understand the reasons that brought users to our business and all the steps they took to eventually convert. But why did they make the decisions they did?

While we could always guess, there is a better way: asking you in a survey.

Surveys are not just about asking questions, it's about asking the right questions. When we create good surveys, we can understand the minds of our customers and collect data and insights that help us make informed decisions to improve our business.

So sit back and join us as we go through the five most important questions you need to ask.

OUTLINE

00:00 – Introduction
00:58 – The question of mindset
02:03 – The pain point question
02:47 – The question of withdrawal
03:26 – The recommendation question
07:22 – The question of friction
08:29 – Summary

Left:

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