4 Types of Business Engagement Metrics

Most companies view engagement as a metric that relates solely to their marketing efforts, although in fact there are engagement metrics in other business areas as well.

1/ Product/Service Engagement: How complex is the customer's use of your product or service? How many users use only the basic features or upgrade to get a more comprehensive experience?

2/ Marketing engagement: How many attendees are there at a webinar or kick-off event? What are your social media metrics looking like and how are they improving?

3/ Community engagement: Do users interact with each other? Have you created a community platform to create network effects and give users greater value from the opportunity to engage in such a community?

4/ Advocacy Engagement: Does the customer recommend you? Does he bring you recommendations and is this reflected not only in the Net Promoter Score, but in actual recommendations that lead to sales?

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A Chartered Accountant with approximately 10 years of experience in tax advisory, startup advisory, fundraising, audit, deal advisory, business modeling and contract CFO services.

Winner of the ISB Young Leader Award 2017 and the best all-rounder of the PGP batch of 2017, Sarthak has also been featured in leading financial newspapers like The Financial Express as possibly the youngest Indian to complete CA, CS and CMA courses and a degree in Finance and Investment Analysis from Delhi University at the age of 23.

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