In this video, Ian Brand, GM's innovation leader, explains three game thinking ideas that improved his innovation process and helped him discover entirely new markets that GM could serve.

Ian explains how to test your ideas with your ideal customers and build a long-term relationship with your product – long before you've built a working prototype.

CHAPTER
0:00 Introduction
0:50 Upgrade 1 – Superfan Funnel
3:46 Upgrade 2 – Habit Loop
6:31 Upgrade 3 – Concept Playtest
8:22 Conclusion

LEARN HOW GAME THINKING CAN HELP YOUR TEAM INNOVATE SMARTER
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IAN BRAND
https://www.linkedin.com/in/ianpbrand

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ABOUT OUR CHANNEL
We analyze groundbreaking games and apps to help you innovate smarter and find the right product/market fit. Hosted by Amy Jo Kim – game designer and startup coach – previously: Rock Band, The Sims, Covet Fashion Happify, Netflix.

Check out our channel here:
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