#20: More compliance means more trust at Jordan Scher, Drata

#20: More compliance means more trust at Jordan Scher, Drata

HomeThe Agile Brand™ with Greg Kihlstrom#20: More compliance means more trust at Jordan Scher, Drata
#20: More compliance means more trust at Jordan Scher, Drata
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In today's digital ecosystem, data compliance and privacy are more than just legal requirements. They are critical components of customer trust and brand reputation, especially for B2B marketers. To help navigate these waters and understand the intersection of compliance, technology and customer experience, we're hosting Jordan Sher, Vice President of Brand and Communications at Drata.

Jordan Sher

With over 20 years of experience in advertising, marketing, online marketing, content marketing and brand management, I have a core competency in getting B2B SaaS enterprise brands noticed. Whether it's building a marketing practice from scratch, developing a scalable brand story or executing a product-led growth strategy, I have the skills, creativity and vision to make it happen and I have a successful exit to prove it.

I am currently the Assistant Vice President of Brand and Communications at Drata (http://www.drata.com/), a cloud-based security and compliance automation platform that helps SaaS companies gain and retain the trust of their customers and stakeholders. In this role, I am responsible for developing and executing the company's go-to-market strategy, brand identity, messaging and awareness.

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