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Visit the article:
https://fitsmallbusiness.com/visual-merchandising-guide/
Visit our related articles:
https://fitsmallbusiness.com/store-window-displays/
https://fitsmallbusiness.com/planning-your-store-layout/
https://fitsmallbusiness.com/storefront-signs/
https://fitsmallbusiness.com/retail-store-lighting/
Chapter
0:00 Introduction
0:25 Creating a cohesive visual experience using color
1:18 Draw attention to goods and create an atmospheric atmosphere with lighting
2:12 Use signage to guide and inform customers
3:19 Highlight products with pop displays
4:25 Guide customers through your store with points of view
5:13 Direct customer traffic with your store layout
6:00 Use visual merchandising to tell a story
7:00 Use product placement to increase sales
7:50 Avoid empty spaces to increase product presence
8:38 Organize your space to make shopping easier
9:30 Connect with customers with seasonal displays
10:20 Attract shoppers with window displays
11: 15 Conclusion
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